Point 15 Pearl and Dean

Pearl and Dean find suitable advertising space before the start of the film.

For example if an action movie was playing you would expect to see a few car commercials as the target audience is mostly likely to be male and be around the age in which they can drive or purchase a car.

My genre is Drama Comedy and I was expect my target audience group created by Pearl and Dean to be the 15+ category. This links into my audience research of Townies, Rahs and Trendies.

Displayed on Pearl and Deans Website

This extract from Pearl and Dean website shows that my target group is the largest cinemagoers, especifically females. The GAP stands for Guareenteed Audience Package, this means the majority of the people to view these movies will come for this area. The use of the class shows that it is mostly upmarket who go to the cinema on a regular occasion.